If you’re headline gives it all away, there’s really no point to keep reading.Įverything you write should have some sort of call to action… That said, don’t be afraid to add in some curiosity. The reader should know exactly what they’re getting into. Your headline is not a time to be clever. The ONLY objective of the headline (or email subject line) is to suck the reader in and get them to read your first sentence. The shortest bullet goes on top, the longest at the bottom.It helps the reader “slide” down the page.To make it extra pretty, make a “bullet slider” and order your bullets according to their length, like this: This is a great way to highlight your main ideas while naturally breaking up your text. Instead of writing out long lists in sentence form, put it in a bullet list. Here’s another trick to make your writing look less intimidating. Go through and break any “Giant Walls of Text” into small bite-sized chunks (4 lines max per paragraph). If you’re writing looks too intimidating, nobody’s going to read it.
Nobody likes reading huge blocks of text. Whenever you write something, run it through the checklist, and watch as it instantly improves.
In this post, I’ve broken that editing process down into a simple, step-by-step checklist. They then take that crap, put it through a strict editing process, and polish it up into a masterpiece. In fact, most great writers are quick to admit their first drafts are absolute CRAP.
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